Free business support for therapists building a private practice: setup, insurance, Medi-Cal, taxes, and getting clients, from a therapist who’s built a practice himself. Free, because the tools I recommend pay for it.
How the call goes
Pick your stage. Each page gives you the plan, the common mistakes, and the tools that fit.
Grad school skipped the business side, so the questions pile up. Fair questions. Every page here answers one directly.
Can I afford to leave my agency job?Going Full-Time Solo
Insurance, cash-pay, or Headway/Alma?Headway vs. Alma vs. Direct
What do I legally need for the BBS, IRS, and HIPAA?Start a Practice
How do I get clients?Website SEO and Google Business Profile
Will clients find my home address?Going Full-Time Solo
What about taxes now that nobody withholds?Private Practice Taxes
How do I get in-network? Is Medi-Cal worth it?Ready for Insurance
How do I hire associates and bill for them legally?Growing a Group
Got a different question? Bring it to a free call.Book a Free Call
Free help, honest recommendations, and hands-on coaching if you ever want it.
Bring your biggest question. I’ll answer what I can right away and point you to the guide that covers the rest.
Setup, insurance, Medi-Cal, taxes, and getting clients, matched to your stage. California-specific: BBS, Medi-Cal, and CA business filings.
It costs you nothing extra, and you get the same help whether or not you use them.
Need help putting the plan into place? We can discuss a paid project, with scope and fee agreed before you decide.
Free
A free 15-minute phone call for therapists at any stage. Bring your biggest question.
By conversation
For therapists who want deeper, hands-on help building specific systems.
Scope and fees are discussed one-on-one, after a free call. There's never pressure to upgrade.
See packages
I build and host websites for therapists, set up to be found on Google, Google Maps, and AI search tools like ChatGPT.
No one can guarantee rankings, AI mentions, or timeframes, and I don't.
Boundaries: I teach, build systems with you, and review your workflows. I don't submit applications, call payers, log into your portals, or work your claims. Those stay with you or your team.
“I’ve built the business side of a therapy practice myself: insurance, Medi-Cal, associates, payroll. A lot of it takes me five minutes to explain and can eat hours if you’re starting from scratch. Ask me what you want to know.”
These are my own sites and my free community, so you can judge the work yourself. No client logos, results, or traffic numbers here. Website design
I don’t charge for this. Some of the tools I recommend pay me a referral reward when you sign up through my link or invite. It costs you nothing, it often gets you a discount or free months, and I only recommend tools I use or have vetted.
You get the same help whether or not you use them. See exactly how this works.
Referral rewards are what let me keep this help free. I may receive a referral reward if you use them. It costs you nothing extra.
Starting up, Medi-Cal, insurance credentialing, associates, entities, taxes, payroll, and getting found online. All guides · Get In Network guides
Yes. Referral rewards from some of the tools I recommend pay for it, as explained above. You get the same help whether or not you use them.
It’s a 15-minute phone call; I call you at the number you give when you book. Ask whatever you want to know and I’ll answer what I can right there. Nobody can help with everything, so when something is outside what I can help with, I’ll tell you plainly.
No. Personalized coaching exists if you ask about it, but most people just get their questions answered and go build their practice. That's a good outcome.
It depends on what you need. Every practice is different, so we talk about scope and fees one-on-one after a free call. There's never pressure to upgrade.
I can't guarantee paneling with any payer, and neither can anyone else. What I can do is help you build the systems and follow the steps that give your applications the best chance.
No. Advantage Coaching is nonclinical business support. It isn't psychotherapy or clinical supervision, and it isn't legal or tax advice.
This site isn't a patient portal. Please contact Advantage Mental Health directly.
