Start here
Free Practice Support Call
Free
A free one-on-one call for therapists at any stage. Bring your biggest question.
- A personalized checklist
- A recommended tool stack
- Your next three actions
- Same help whether or not you use my links
For California therapists
Build the business side of your therapy practice.
Free business support for therapists building a private practice: setup, insurance, Medi-Cal, taxes, and getting clients, from a therapist who’s built a practice himself. Free, because the tools I recommend pay for it.
PsyD, LMFT, MBACalifornia-specificBuilt by a practice ownerNot a marketer
Free call · One-on-one
What you walk out with
- A personalized checklistBuilt around your stage
- A recommended tool stackHonest picks, referral links marked
- Your next three actionsNo guesswork about what comes next
Mason Anglin, PsyD, LMFT, MBA
Start here
Where are you right now?
Pick your stage. Each page gives you the plan, the common mistakes, and the tools that fit.
STAGE 101Associate / Pre-LicensedPlan hours, exam, and a realistic launch timeline.Start here STAGE 202Side PracticeStart small while keeping your W-2 job.Start here STAGE 303Going Full-Time SoloEntity, address, HIPAA, taxes, and getting found.Start here STAGE 404Ready for InsurancePlatform vs. direct contracts vs. Medi-Cal.Start here STAGE 505Growing a GroupHire associates and bill for their sessions.Start here
What we fix
You were trained to be a therapist. Not to run a business.
Grad school skipped the business side, so the questions pile up. Fair questions. Every page here answers one directly.
Can I afford to leave my agency job?Going Full-Time Solo
Insurance, cash-pay, or Headway/Alma?Headway vs. Alma vs. Direct
What do I legally need for the BBS, IRS, and HIPAA?Start a Practice
How do I get clients?Website SEO and Google Business Profile
Will clients find my home address?Going Full-Time Solo
What about taxes now that nobody withholds?Private Practice Taxes
How do I get in-network? Is Medi-Cal worth it?Ready for Insurance
How do I hire associates and bill for them legally?Growing a Group
Got a different question? Bring it to a free call.Book a Free Call
How it works
Three steps. No pitch.
Free help, honest recommendations, and hands-on coaching if you ever want it.
Book a free call or grab the free checklist.
Bring your biggest question. You’ll leave with a personalized checklist, a recommended tool stack, and your next three actions.
Get a personalized plan and honest tool recommendations.
Setup, insurance, Medi-Cal, taxes, and getting clients, matched to your stage. California-specific: BBS, Medi-Cal, and CA business filings.
Use my links if a tool fits. That’s what keeps this free.
It costs you nothing extra, and you get the same help whether or not you use them.
Ways to work together
Start free. Go deeper only if you want to.
Need help putting the plan into place? We can discuss a paid project, with scope and fee agreed before you decide.
Go deeperHands-on
Personalized Coaching
By conversation
For therapists who want deeper, hands-on help building specific systems.
- Direct commercial contracting and credentialing workflows
- Medi-Cal enrollment strategy and claims workflows
- Associate billing and payer eligibility matrices
- Group roster, payroll, and operations systems
Scope and fees are discussed one-on-one, after a free call. There's never pressure to upgrade.
Done for you
Website Build, Hosting & Search Setup
By conversation
I build and host websites for therapists, set up to be found on Google, Google Maps, and AI search tools like ChatGPT.
- A page for each specialty and location
- Technical SEO and structured data
- Consistent listings across Google, Bing, Psychology Today, and insurer directories
- Hosting, security, backups, and updates
No one can guarantee rankings, AI mentions, or timeframes, and I don't.
Boundaries: I teach, build systems with you, and review your workflows. I don't submit applications, call payers, log into your portals, or work your claims. Those stay with you or your team.
From Mason
“I’ve built the business side of a therapy practice myself — insurance, Medi-Cal, associates, payroll. I’ll help you build yours, for free.”
Mason Anglin, PsyD, LMFT, MBA · About Mason
Why it’s free
The model, in plain sight
I don’t charge for this. Some of the tools I recommend pay me a referral reward when you sign up through my link or invite. It costs you nothing, it often gets you a discount or free months, and I only recommend tools I use or have vetted.
01You sign up through my link
02The company pays a referral reward
03Your support stays free
You get the same help whether or not you use them. See exactly how this works.
PT6 months free on Psychology TodayEmail me for a Psychology Today invite
HWant a Heard invite too?Heard referrals go out by email
✎Tools I use & recommendOrganized by the problem you’re trying to solve
Referral rewards are what let me keep this help free. I may receive a referral reward if you use them. It costs you nothing extra.
Fit
Who this is for, and who it isn’t
✓For
- Therapists and associates in California building or growing a private practice
- Associates planning hours, exam, and a realistic launch timeline
- Therapists starting a side practice while keeping a W-2 job
- Therapists going full-time solo or getting ready for insurance
- Group owners hiring associates and billing for their sessions
✕Not
- Psychotherapy, clinical supervision, or legal or tax advice
- A patient portal. If you’re a client or have a clinical question, please contact Advantage Mental Health directly.
- Current employees and supervisees of Advantage Mental Health can’t book, to avoid a conflict of interest.
- Please never share patient information, passwords, or CAQH/PAVE exports.
Free guides
Source-linked guides to the business side
Starting up, Medi-Cal, insurance credentialing, associates, entities, taxes, payroll, and getting found online. All guides · Get In Network guides
START A PRACTICEHow to Start a Therapy Private Practice in CaliforniaRead the guide BILL MEDI-CALHow to Bill Medi-Cal as a Therapist in CaliforniaRead the guide PAVE ENROLLMENTMedi-Cal Provider Enrollment Through PAVERead the guide CAQHCAQH ProView for Therapists: How to Set Up, Attest, and Keep It CurrentRead the guide ASSOCIATE BILLINGCan Associates Bill Insurance in California?Read the guide INSURANCE NETWORKSHow to Get In Network With Insurance in California: Payer-by-Payer GuidesRead the guide
FAQ
Straight answers
Is this really free? What's the catch?
Yes, it's really free. Some of the tools I recommend pay me a referral reward when you sign up through my link or invite. It costs you nothing, it often gets you a discount or free months, and I only recommend tools I use or have vetted. That's the whole catch.
Is the free call a sales pitch?
No. Personalized coaching exists if you ask about it, but most people just get their questions answered and go build their practice. That's a good outcome.
How much does personalized coaching cost?
It depends on what you need. Every practice is different, so we talk about scope and fees one-on-one after a free call. There's never pressure to upgrade.
Will you get me paneled?
I can't guarantee paneling with any payer, and neither can anyone else. What I can do is help you build the systems and follow the steps that give your applications the best chance.
Is this therapy or clinical supervision?
No. Advantage Coaching is nonclinical business support. It isn't psychotherapy or clinical supervision, and it isn't legal or tax advice.
I'm a client, or I have a clinical question. Where do I go?
This site isn't a patient portal. Please contact Advantage Mental Health directly.